Not all health videos have to be scientifically complex

A simple Mayo Clinic clip about how adult coloring can ease stress can be as well received as segments on severe illnesses and surgical breakthroughs. There’s the ‘ease factor,’ too.

It’s time to look beyond kidney transplants and cardiac conditions. Think crayons.

Mayo Clinic may be recognized for its medical breakthroughs and leadership in health care. What happens though if your hospital doesn’t have these kinds of discoveries to promote?

Communicators at Mayo Clinic know how to mix things up. A one-minute video on the benefits of adult coloring addresses this childhood favorite in grown-up terms. A psychiatrist in the clip says many adults who color feel:

  • A greater sense of mindfulness

  • Less stress

  • A sharper focus

Take a look at the video. There’s something to be said for simplicity. Are there topics and content that you may be missing that can be super easy to promote?

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