Promote your hospital brand through self-publishing

Amazon requires Kindle self-publishers to be involved in all aspects of the process, but if you put in the time and effort, it can reap great rewards for your organization.

Social media, blogging, and white papers are all fantastic ways to create content to brand your hospital or health care facility, but they’re all a bit predictable.

Your competitors are most likely doing just that as we speak. So how do you differentiate yourself from the rest so you can shine a little brighter? One surprising way is Amazon’s Kindle Direct Publishing Tool.

Before Kindle, doctors or scientists writing a book about their findings had to wait to have their ideas circulated to a wider audience through the publishing industry. Now with the help of affordable e-readers, it can be done in a matter of weeks, or even days.

Publishing an e-book via Kindle Direct Publishing is simple, but don’t be deceived: It does take some effort. That’s because Amazon requires its writers to be more involved in the publishing process, including its royalty program and how their books are marketed.

Perhaps the most significant difference between publishing a book the “old-fashioned” way via a traditional publishing house and creating an Amazon e-book is the editorial process. Whereas a publishing house does all the editing for the writer, in the Amazon program, writers are on their own when it comes to perfecting their style.

The last thing you want is for your writer and facility to lose credibility on fresh, original content because of typos or faulty grammar, so plan ahead to ensure you have someone in-house who can handle the editing and proofreading—and even the creative direction.

Even though Amazon provides marketing tools, your book still must be marketed aggressively for it to be profitable. Besides promoting it on your social media and blog channels, you will want to popularize it on sites like LibraryThing, Booklikes and GoodReads, as these forums are popular vehicles for connecting people to literary content.

A version of this article originally ran here.

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