The 2019 Video Virtual Summit

New skills to produce stellar videos that boost the bottom line

Thursday, July 18, 2019
Noon-3:15 p.m. Central time


Presented by:    Ragan      PRSA   

Video is now a marketing must-have. Everybody's doing it—but few efforts are driving ROI. That's because most marketers shoot video without a clear storytelling strategy tied to business goals. Join to ignite your ROI with videos that hit emotional hot buttons and KPIs alike. Your instructors Lee Gordon (Mercury Marine), Justin Allen (Ragan Consulting Group), Heather Eidson and Allie O'Keeffe (Walker Sands) will teach you the latest video best practices so you can reach—and convert—bigger audiences.

You'll learn how to:

  • Plan, script, shoot and edit videos that capture eyeballs
  • Choose and use the best low-cost cameras, lighting and mics
  • Create and post studio-grade videos on your smartphone
  • Monetize your video for greater ROI and bigger budgets

Don't miss this unique opportunity!

Price: $499      Insider Price: $399

Want to become a more profitable visual storyteller? Join for the video skills and formulas you need to boost your video viewership—and then transform those video views into sales.




Allie O'Keeffe

Motion graphics designer, video editorWalker Sands

Allie O'Keeffe is a motion graphics designer and video editor at Walker Sands, where she blends the best of visual communication, motion storytelling, typography and audio to help brands share their story, engage with audiences and present their message in a compelling package. With over eight years of experience in the advertising industry, she has worked with a broad range of clients producing work spanning all platforms, including television commercials, title sequences, social media campaigns and web efforts.

Heather Eidson

Video leadWalker Sands

Heather Eidson is the video lead at Walker Sands, where she heads multimedia efforts to ensure client needs and goals align with powerful visual storytelling. With more than 15 years of experience working in journalism and marketing, Heather shoots, edits and produces multimedia content while providing input on script development, messaging and audio/visual assets to support innovative projects and campaigns.

Lee Gordon

Director of global public relations
Mercury Marine

Lee Gordon is director of global public relations and marketing communications for Mercury Marine (Brunswick Corp.), overseeing all global PR, external and internal communications and media relations efforts. Gordon spent 15 years as an anchor and producer for CBS and FOX affiliates. He was a sidelines reporter for NFL on FOX and is a SportsCenter anchor for ESPN Radio. Gordon has covered Super Bowls, the 9/11 attacks and Hurricane Katrina, as well as hundreds of professional athletes and celebrities. Gordon provides media training for global organizations and for professional and college athletes, focusing on social media pitfalls and personal branding.

Justin Allen

Head of video production, affiliate consultantRagan Consulting Group

Justin Allen is an affiliate consultant with Ragan Consulting Group. He is a Chicago-based content and brand marketing expert, filmmaker, producer, entrepreneur and conference keynote speaker, with more than 17 years of experience helping Fortune 500 companies, startups and media groups create data-driven marketing campaigns, shows and story series that don't suck. He's worked with Panasonic, Aon, CSL Behring, NREL, Hearst Magazines, ABC, CBS, NBC, Tribune Media.


Top 5 reasons to attend this virtual summit

  • You'll listen to and interact with the nation's leading video experts.
  • You'll receive all presentations and handouts.
  • You'll get access to an on-demand recording of the event for six months.
  • You're guaranteed extensive, how-to instruction you can use immediately.
  • You can attend this immersive summit without having to leave your desk.

Questions? Visit our FAQ

Virtual Summit FAQ